SEO / SEM Associate

What You’ll Do

• Build and maintain keyword strategy across product pages, solution pages, and thought leadership content, aligned with target buyer personas.
• Own on-page SEO execution: titles, meta descriptions, headers, internal linking, schema, image optimization, and content structure.
• Partner with web and content teams to improve site architecture, navigation, and crawlability, maintaining clean redirect and canonical practices.
• Identify and fix technical SEO issues: index coverage, Core Web Vitals, site speed, broken links, structured data, and duplication.
• Develop a backlink and authority plan that fits B2B and technical audiences, tracking link quality and avoiding risky tactics.
• Plan, launch, and optimize SEM campaigns with clear objectives: awareness, lead generation, or event-driven demand capture.
• Manage budgets, bidding strategies, ad copy, extensions, and landing page alignment, maintaining strict relevance and quality score discipline.
• Build and iterate on conversion funnels, including landing pages, forms, gated assets, and CTAs, working with BD to keep lead routing clean.
• Run continuous A/B testing for ad copy, creative, audience segments, and landing pages, documenting and applying learnings.
• Own measurement: GA4, Search Console, tag management, pixel hygiene, and conversion tracking integrity.
• Create weekly dashboards and monthly narrative reporting: traffic quality, rankings, CAC signals, conversion rates, and pipeline contribution.
• Implement UTM governance and ensure campaign attribution is consistent across channels and teams.
• Build a prioritized growth backlog, explicitly connecting actions to measurable outcomes.
• Partner with the content team to produce search-driven content briefs with clear intent, outline, target keywords, and internal linking plan.
• Support localization across English and Mandarin content, ensuring translations maintain search intent and technical accuracy.
• Coordinate with subject-matter experts to ensure technical credibility while maintaining readability for decision makers.

You’ll Thrive Here if You

• Native and fluent in English.
• 3+ years of hands-on SEO and SEM experience with clear measurable results.
• Strong command of Google Search Console, GA4, and a modern SEO toolset (Ahrefs, SEMrush, Screaming Frog, or equivalent).
• Experience running Google Ads campaigns with structured account architecture and disciplined optimization.
• Comfort working with web teams on technical SEO and basic HTML concepts.
• Fluent in English and Mandarin (written and spoken).
• Strong analytical mindset and ability to translate data into actions and priorities.

Bonus Qualifications

• Experience in B2B technology, cloud, data centers, semiconductors, or AI infrastructure.
• Experience with LinkedIn ads or other B2B paid channels.
• Experience improving conversion rates via landing page testing and messaging iteration.
• Basic SQL or Python familiarity for deeper analysis.

Why This Role is Unique

You own Zettabyte's search growth engine end to end, building organic visibility and running paid search campaigns while coordinating with content, web, and product marketing.

Details

We provide competitive salary and equity based on experience and skillset.

Flexible work environment.

Applicants must be authorized to work in their respective location.